Vadis Research help our clients to assure the quality of their product communication so that the product’s advantages and characteristics are clear, be it a product name, package design or advertising.
A misunderstanding or ignorance concerning the contents or usage of the product may also be the explanation of disappointing sales results.
Within product communication we test:
• Packaging design – including evaluation of labels
• Product name, logotypes and taglines
• Pre-test campaign, e.g. moving advertising for all channels (digital/linear) and print.
• Launch follow-up, stand alone or repeat survey how key measures such as awareness, trial purchase, re-purchase for the launched product develops.
Vadis Research also offer post-tests of campaigns either as a stand-alone survey or effect/impact survey combining a benchmark measurement and a post-test.