Product communication

Market research testing product names, logotype, package design, campaign and advertising.


Product communication

Vadis Research help our clients to assure the quality of their product communication so that the product’s advantages and characteristics are clear, be it a product name, package design or advertising.

A misunderstanding or ignorance concerning the contents or usage of the product may also be the explanation of disappointing sales results.

Within product communication we test:

• Packaging design – including evaluation of labels

• Product name, logotypes and taglines

• Pre-test campaign, e.g. moving advertising for all channels (digital/linear) and print.

• Launch follow-up, stand alone or repeat survey how key measures such as awareness, trial purchase, re-purchase for the launched product develops.

Vadis Research also offer post-tests of campaigns either as a stand-alone survey or effect/impact survey combining a benchmark measurement and a post-test.

Vadis kvalitetssäkrar din produktkommunikation.

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